Download the Runforyerlife - "PB & J" MP3 for free from emusic.com		Chicago is known for developing the New Sound of ska-punk, but '99 sees an exciting new band dash out of the 3rd largest city of America! Runforyerlife inject a warm, wholesome spirit into ska music: Carribean rhythms, groovy acid-jazz breaks, piercing horn lines, infections off-beats, and powerful girl pop-vocals. Affirming, positive messages about relationships, empowerment of women, religion, growing-up and interpersonal conflict, this debut album is a direct reaction to the aggressive ska-punk of recnt times. Each Runforyerlife song is distinct, adding punk guitar here, soundtrack jazz there, Klesmer horns, hip-hop, disco, whatever.....over varied tempos and styles. Some call it 3rd wave, others neo-traditional, yet their pop appeal and jazzy sensibilities take them to an entirely new level, yet firmly based on Jamaican roots and island groove. It's a selection that commands your interest through 12 tight songs, recent compilations appearances on Smash Your Radio! and "Everything Off-Beat 2" have created a tremendous fan base in contemporary ska circles Runforyerlife hits the road heavily in 1999, bringing their spirit-filled groove ska to the masses. For Fans of: Save Ferris, The Skalars, No Doubt, Metro Stylee, Usuals, the Robustos, One Eighty.

Selling Points / Marketing / Promotion * as feat on several huge compilations: Jump Up!'s   "Smash Your Radio" and "Everything Off Beat" compilations. *direct mailing to 20,000 fans of Jump Up!, and an additional 70,000 Victory fans *mailed to over 350 college stations that heavily support ska-influenced music *marketed in the Christian music scene through national Church groups networks and promoters *advertising & servicing to over 200 magazines/fanzines *as featured on Spring 1999 Alternative Press subscription sampler CD

JumpUp! Records - We make SKA!   PO Box 13189 Chicago, Illinois 60613   Midwest Represent!
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