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  The Drastics " Chicago Massive " DCD/12"
$12/$8 postage paid JUMP076/JUMP076LP





 

THE DRASTCS have set the world a blaze with their unique style of heavy roots dub reggae, taking inspiration from past masters (King Tubby, Lee Scratch Perry, Augustus Pablo) and blending in afro-beat, jazz, hip-hop, dancehall, and R&B. Formed in 2003 from the ashes of rock-steady soulsters The Zvooks, The Drastics quickly made a name for themselves with the release of their 2005 debut album “Premonition”, featuring guest vocalists and musicians from Chicago (Vandell Harris, Prince Gonzalez), Boston (Westbound Train members and Craig Akira Fujita from Pressure Cooker), New York (King Django) and Germany (Dr Ring Ding), giving the album many more flavors than originally expected. “Premonition” even appeared in a top 2005 column in The Beat magazine, and received praise in countless magazines and reggae websites. With their sophomore effort “Chicago Massive”, The Drastics seriously upped the ante with 24 musicians collaborating over a two disc set. Disc One contains hard dubs and instrumental versions of Drastic riddims ranging from roots, rub-a-dub, dancehall, and hiphop/reggae hybrids, while Disc Two features eleven vocalists including Dr. Ring Ding, King Django, Todd Hembrook (Deals Gone Bad), Fada Dugou, Zulu, Corey Dixon, and a host of MCs and vocalists from the Chicago underground. In addition to this, a limited edition 12” DJ vinyl pressing includes extended versions of the six best club tracks from the two-disc set.

After all is said and done, what really makes The Drastics a step above the rest is their ability to re-create their studio wizardry live on stage. From it’s beginnings in late 60s / early 70’s Jamaica, dub was essentially “studio magic”, producers creating instrumental “versions” of popular reggae tunes by stripping and fragmenting melody, rhythm, and bass while adding echoes, reverbs, fades, etc. The Drastics can open dub’s pandoras box while in front of a packed crowd, which is why one needs to proceed with caution when stepping into their live set. Beware! The Drastics are REAL fine, VERY fine.

For Fans of: King Tubby, Lee “Scratch” Perry, Augustus Pablo, ON-U SOUND SYSTEM, Dub Trio, John Brown’s Body, 10 Ft Ganja Plant, Trojan Records, Matisyahu, Roots Tonic

Selling Points / Marketing / Promotion

• feat on the free JUMP UP CD compilation CARIBBEAN SHAKDOWN (13,000 copies)

• features guest vocals from DR RING DING, COREY DIXON, KING DJANGO, and countless Chicago dnacehall / hip hop DJ's.

• TWO DISC SET priced like a single disc

• first album "Premonition" sold extrenmely well and recived praise in reggae magazines including THE BEAT

• mailed to over 300 CMJ radio stations / specialty reggae / ska shows

*full website promotion / MP3's at JUMPUPRECORDS.COM and MYSPACE
• ads placed in THE BEAT magazine

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